Your privacy

Effective date: 28 November 2024

ColorPlay (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains what data we collect, how we use it, and what rights you have under the EU General Data Protection Regulation (GDPR).

1. Who We Are

ColorPlay is the operator of this website https://clrply.com. If you have any questions about this policy or wish to exercise your rights, you can contact us at:

• Email: info@clrply.com
• Address: Mojidad – Parque Logistico, R. Principal de Praias do Sado, 2910-857 Setúbal, Portugal

2. What Data We Collect

We collect personal and technical information in the following ways:

• Website Analytics – when you browse our site, Google Analytics collects anonymised data such as pages visited, time on site, and device/browser type. Your IP address may be collected but is anonymised before storage.
• Advertising Conversion Tracking – we use Google Ads conversion tags to measure the effectiveness of campaigns. This may involve storing cookies on your device to link clicks to conversions.
• Inquiries and Leads – when you submit a contact form or request information, we collect your name, email address, phone number, and any other details you provide.

3. Legal Basis for Processing

We process personal data under the following GDPR legal bases:

• Consent – for cookies and tracking technologies not strictly necessary (Analytics and Ads).
• Contract – when responding to your inquiries or providing requested information.
• Legitimate Interest – improving our website and services.

4. How We Use Your Data

• To analyse website performance and improve user experience.
• To measure the effectiveness of our Google Ads campaigns.
• To respond to your messages and provide requested information.

We do not sell or rent your personal data to third parties.

5. Sharing of Data

We share data only with trusted service providers:

• Google LLC (Analytics & Ads), based in the United States. Data transfers outside the EU are protected under Standard Contractual Clauses (SCCs) approved by the European Commission.
• Website hosting provider – to store and serve this website securely.

6. Data Retention

• Inquiry data: kept for up to 2 years unless required longer for legal reasons.
• Analytics data: retained by Google Analytics for 26 months.
• Conversion tracking data: retained in line with Google Ads policies.

7. Cookies

We use cookies for:

• Site functionality
• Google Analytics (performance cookies)
• Google Ads conversion tracking (advertising cookies)

When you first visit clrply.com, you will see a cookie banner giving you the choice to accept or reject non-essential cookies. You can change your preferences at any time.

8. Your Rights

Under GDPR, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion (“right to be forgotten”)
• Restrict or object to processing
• Withdraw consent at any time (for cookies and marketing)
• Data portability (receive a copy of your data in a structured format)
• Lodge a complaint with your local supervisory authority (in Portugal: CNPD – Comissão Nacional de Proteção de Dados).

To exercise any of these rights, contact us at info@clrply.com.

9. Data Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, disclosure, alteration, or destruction.

10. Automated Decision-Making

We do not use personal data for automated decision-making or profiling that produces legal or similarly significant effects.

11. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in law or our practices. The latest version will always be available on this page.